Insights & Thoughts

Exploring the intersection of AI, creativity, and human potential through events, projects, and personal reflections.

AI as a Partner, Not a Replacement: Future-Proof Your Brand
EVENT

AI as a Partner, Not a Replacement: Future-Proof Your Brand

When: January 13, 2026, 5:30 PM - 8:00 PM
Where: Rogue Community Credit Union, Medford OR

AI isn’t on the horizon. It’s already here, quietly threaded through our devices, platforms, content, and workflows. Even organizations that haven’t “adopted AI” formally are almost certainly using it anyway. So the real question isn’t whether to use AI. It’s **how to use AI strategically**, ethically, and without erasing the human intelligence that makes your brand matter. In this live session for the **Women’s Leadership Connection**, we'll explore what it actually looks like to integrate AI into creative and marketing work without defaulting to hype, panic, or copy-paste sameness. Drawing from real-world work with creative teams, nonprofits, and mission-driven organizations, this talk focuses on protecting what makes your brand distinct while still gaining efficiency and clarity. You’ll learn how to **move beyond reactive AI adoption and toward intentional, values-aligned use that strengthens your people rather than replacing them**. **In this session, we’ll explore:** - How to decide when AI should and should not touch your workflows - Practical ways to protect your brand’s creative DNA while still scaling output - How to turn anxious or resistant teams into AI-literate collaborators - A strategy-first approach to tools that saves time, money, and sanity This event is designed for leaders, strategists, marketers, and creatives who want to stay relevant without sacrificing trust, voice, or integrity. **Event details:** - This is an in-person Women’s Leadership Connection event, featuring: - A guided talk and discussion - Opportunities for conversation and connection with fellow leaders - Food and drinks provided If you’re navigating AI decisions at the leadership level, or supporting teams through rapid change, this session is built to give you clarity rather than overwhelm. In a world overloaded with AI hype and synthetic content, your brand’s humanity is the competitive advantage.

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Digital Etiquette in an AI Era
EVENT

Digital Etiquette in an AI Era

When: December 4, 2025, 5:50 PM - 7:00 PM
Where: White Rabbit Clubhouse, Ashland OR

For years, digital etiquette was about how humans treated each other online. Don’t secretly record people. Ask before sharing. Credit creators. Respect boundaries. Then AI quietly entered every room. From tools that listen, watch, summarize, and remember, to systems that generate content, impersonate voices, and blur authorship and consent, the social rules we relied on are no longer sufficient. AI didn’t just add new tools. It destabilized the norms themselves. In this fireside chat, we’ll explore what digital etiquette looks like after AI, when non-human actors are embedded in our conversations, workflows, and relationships. Together, we’ll unpack the real risks hiding behind convenience, and how well-intentioned use can still cross ethical lines without clear norms. - Using the AI TLC framework (Transparency, Literacy, and Consent), we’ll discuss: - Where AI quietly breaks long-standing expectations around privacy and trust - How disclosure, authorship, and sincerity change when AI is involved - Why “legal” doesn’t always mean ethical - What informed consent looks like when data, likeness, and labor are at stake This isn’t a talk about banning tools or shaming usage. It’s about building shared language and expectations for using AI in ways that remain respectful, professional, and human. Join Teighe Thorsen and Ben Durham for a thoughtful, practical conversation about how we treat each other when AI is part of everything.

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