The Power Of A Hook And 5 Ways To Write Them
When it comes to short form storytelling (like a blog post or animated video), there is a pretty standard path to follow. Start with a hook, follow it up with supporting information, and end with a call to action. However, commonly we find that the focus of content is on the supporting information rather than the hook or call to action. For better or worse, neurological studies have evidenced that emotions create more action than logic. Whether that makes you feel a wee bit disappointed in humanity or not, it is why, when it comes creating successful content, having emotional impact is key. That is what your hook is for.
A hook is an attention-getting intro to an article, video, infographic, blog, or other content type and it is irresistibly interesting or has heavy emotional impact. Hooks can tell a story or the hook can be the title.