4Site Animation: The EITC
We were contacted via the Hatcher Group to develop a charming video to educate people about the Earned Income Tax Credit (EITC), based on an aesthetic and color palette sent to us by the client. From there, we developed Elaina, our racially ambiguous main character. Like too many others, Elena works a full-time job but struggles to afford basic needs. So, when Elena pays her taxes, she files for the EITC to keep more of what she’s earned. The credit helps her balance student loans and rent, and even save for the future. The video was shared over social media with the hashtag #WinTaxTime.
To see more 4Site’s web development and video work (and my work at 4site), check out the website at www.4sitestudios.com