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Musings

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Create A Compelling Call To Action

Create A Compelling Call To Action

In any kind of marketing, whether your are using broadcast, direct mail, or social media, one of the most important parts of a campaign is a clear and compelling “call to action” (or CTA). It’s a directive for your audience to follow in order to take action immediately. After you’ve hooked your audience, a CTA […]

Rise of the Web Series

Rise of the Web Series

Technology behind sharing video content through the World Wide Web is quickly becoming more advanced as content providers offer new and innovative methods for watching our favorite streaming video. The web series is changing and redefining itself as more outlets, creators, and audience members add this emerging medium to their entertainment vocabulary. Despite its current […]

Digital Storytelling: Relationship of Power and the Connection to Vulnerability

Digital Storytelling: Relationship of Power and the Connection to Vulnerability

I just finished reading Joe Lambert’s book, (which you all should read, it’s quite enlightening albeit grammatically wanting), that “… when people experience trauma, violence, and oppression, part of the process is a designification of their lives. The loss of power in being brutalized reflects itself in people feeling invisible. There is a feeling that […]