Anatomy of the Effective Viral Video (Part 2)
Know Your Medium
Viral videos are largely shared via personal computers, phones, tablets, and other fairly small devices over youtube or vimeo (when was the last time you saw #LikeAGirl or Will It Blend? at the theater?). You don’t need a fancy camera or expensive editing software to make an effective viral video. If you have a smartphone, you’re halfway there. Most people won’t be able to identify the quality difference between 4k camera and an iPhone when they’re watching it on their tablet.
Most smartphones these days sport cameras that are standardized to shoot in 1080p (That means the video resolution is 1,920 pixels wide by 1,080 pixels tall, the ratio of most TV and computer screens) and have pretty wide apertures (a wide aperture lets more light into the camera so you can shoot in darker environments). Anything better than that could very well be overkill… Read More HERE!